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Major Sponsors

The Sydney Roosters have been a pioneer in the field of
sports sponsorship in Australia. In 1976, when playing as
the Eastern Suburbs Roosters, the Club created history
by becoming the first in Australian sport to have a front of
jersey sponsor, with City Ford emblazoned on what is now
considered to be an iconic jersey of Rugby League. City
Ford, which was to become Australia's biggest automotive
retailing business, was owned in 1976 by Nick Politis, who
would later become the longest ever Chairman of the
Sydney Roosters. Listed below are all those companies who
were the major (front of jersey) sponsors of the Roosters.

Major Sponsors - Sydney Roosters

Period Sponsor Type Of Business No. Of
Seasons
1976 - 1992 City Ford Australian Automotive Retailer 17
1993 - 1997 Samsung Consumer Electronics Manufacturer 5
1998 - 2001 Siemens Technology Conglomerate 4
2002 - 2003 Western Union Financial Services Corporation 2
2004 - 2009 Samsung Consumer Electronics Manufacturer 6
2010 - 2024 Steggles Australian Poultry Business 15
2025 -      

 

 

 

 

Acknowledgement of Country

Sydney Roosters respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.