Roosters and Hyundai Announce Conclusion of Partnership

Sydney Roosters and Hyundai Celebrate Successful Partnership as Two-Year Collaboration Concludes.

The Sydney Roosters and Hyundai have today announced the conclusion of their two-year partnership, which began ahead of the 2023 NRL season and will officially end at the end of this month.

Over the course of the collaboration, both brands have collaborated on a series of exciting activations and initiatives that enhanced the fan experience and contributed to important causes.

One of the most memorable moments of the partnership came during Round 24 of the 2023 NRL season, when Hyundai hosted the first on-field laser show at Allianz Stadium, illuminating the night in promotion of their Hyundai Kona range.

Earlier this season, Hyundai also orchestrated a fan-first experience with the introduction of the first-ever blimp activation during Round 17, where one lucky fan had the chance to win a Hyundai Santa Fe Hybrid, valued at up to $65,000.

In addition to these marquee events, Hyundai extended its generosity to Sydney Roosters Members by offering up to $1000 cash-back promotion to any member who purchased an all-new Hyundai during the partnership.

Hyundai’s partnership with the Sydney Roosters also supported a number of community initiatives, particularly through the Hyundai Help for Kids charity program. Thanks to this collaboration, funds were raised for the Sydney Children’s Hospital Foundation and Miracle Babies through a variety of unique experiences and fundraising efforts.

Sydney Roosters Chief Operating Officer, Jarrod Johnstone, reflected on the successful partnership, saying: “We are incredibly grateful to Hyundai for their support over the past two seasons. From enhancing game day experiences for our fans to making a meaningful difference through their charity initiatives, Hyundai has been a fantastic partner, and we wish them continued success.”

As the partnership concludes, the Sydney Roosters extend their sincere thanks to Hyundai for their commitment and collaboration over the past two years.