A New Energy has arrived

The Sydney Roosters are thrilled to welcome BYD as the Club’s new Major Partner, in an exciting five-year alliance that heralds ‘A New Energy’ for both brands.

This Major Partnership will feature prominently across the Roosters’ NRL and NRLW teams, with BYD taking pride of place on the front of both home and away playing jerseys as well as relevant Club apparel.

Celebrating BYD’s expansion into the Australian market with its innovative electric and PHEV range of passenger and commercial vehicles, the tagline ‘A New Energy’ not only reflects BYD’s commitment to a cleaner future but aligns with the new era the Sydney Roosters are stepping into, with both organisations embracing momentum and innovation.

Sydney Roosters Chairman, Mr Nick Politis AM welcomed the Partnership, saying, “We are excited to embark on this journey with BYD as our new Major Partner. ‘A New Energy’ captures the Roosters’ dynamic spirit and aligns with BYD’s vision for a sustainable future. This partnership is a testament to our shared commitment to innovation and excellence, and we look forward to building on that together over the next five years.”

Speaking on the announcement, the General Manager of BYD Australia & New Zealand, Mr Wing You, said “Both BYD and the Sydney Roosters are iconic brands in their respective fields—one representing the forefront of sustainable mobility and the other a proud symbol of excellence in Australian rugby league."

"This sponsorship is more than just a logo on a jersey; it's a true alignment of shared values, vision, and a commitment to creating a better future."

In recent months, BYD has marked an important milestone with the launch of its highly anticipated SHARK 6 Ute, an innovative addition to the Australian automotive landscape.

Throughout the Partnership, Sydney Roosters Members and fans will have the chance to engage with BYD’s cutting-edge electric vehicles, including exclusive offers tailored for Club Members.

This historic partnership unites the Roosters’ rich legacy with BYD’s vision for a sustainable future, representing a shared commitment to excellence, progress, and creating positive change.

To learn more about BYD and its revolutionary range of electric vehicles, visit BYD Australia’s website.